VDP Plus™—Paul&Partners' marketing solution that integrates Variable Data Printing (VDP) with Personalized URLs (PURLs)–provides truly personalized two–way marketing.
VDL Plus™ starts with data captured via PURLs. Combine that data unobtrusively with mail printed using VDP, or with emails using embedded variable data. VDP Plus™ sets the bar for high-touch affinity-enhancing conversions with customers and prospects.
With VDP Plus™, you can:
- Improve direct mail and email response rates.
- Provide 1-to-1 marketing content in response to individual preferences.
- Engage responders in more meaningful dialog.
- Build affinity.
- Collection donations make sales, take reservations.
- Collection data.
- Prequalify leads.
- Gauge the effectiveness of your messages in real-time
"VDP Plus™ sets the bar for high-touch direct marketing."