VDP Plus™—Paul&Partners' marketing solution that integrates Variable Data Printing (VDP) with Personalized URLs (PURLs)–provides truly personalized two–way marketing.

VDL Plus™ starts with data captured via PURLs. Combine that data unobtrusively with mail printed using VDP, or with emails using embedded variable data. VDP Plus™ sets the bar for high-touch affinity-enhancing conversions with customers and prospects.

With VDP Plus™, you can:

• Improve direct mail and email response rates.
• Provide 1-to-1 marketing content in response to individual preferences.
• Engage responders in more meaningful dialog.
• Build affinity.
• Collection donations make sales, take reservations.
• Collection data.
• Prequalify leads.
• Gauge the effectiveness of your messages in real-time

Not sure about PURLs and VDP? Ask us. We’ll guide you every step of the way to produce effective direct marketing campaigns that get you results and increase your ROI.