VDP Plus™

VDP Plus™ is Paul&Partners’ marketing solution that integrates Variable Data Printing with Personalized URLs for truly personalized 1-to-1 marketing.

VDP Plus™ creates a closed loop communications system that addresses each recipient specifically and uniquely. Using individual customer data captured via Personalized URLS, combined with mail and email that are designed to use this data unobtrusively, and Variable Data Printing technology, VDP Plus™ sets the bar for high-touch affinity-enhancing conversations with customers and prospects.

With VDP Plus™, you can:

• Improve direct mail and email response rates.
• Provide 1-to-1 marketing content in response to individual preferences.
• Engage responders in more meaningful dialogue as you build affinity.
• Collect donations, make sales, take reservations.
• Collect data.
• Prequalify leads.
• Gauge the effectiveness of your messages in real-time

Talk to Paul&Partners today about using PURLs and Variable Data Printing in your next direct marketing campaign. We will guide you every step of the way to produce effective direct marketing campaigns that get results and increase your ROI.

43670 Trade Center Place • Suite 150 • Dulles, VA 20166
p: 703.996.0800 • f: 703.996.0888