Variable Data Printing (VDP) allows you to create highly personalized direct mail or email using one template with a variety of variable areas for photos, headlines, offers, graphics and web links.

Instead of sending "one-size-fits-all" marking materials, engage your customers and prospects by sending them individually tailored communications. For instance, assume you're marking a car dealership that sells vehicles to a mix of buyer.

If you're selling to a young person, send a mailer featuring a high mileage, fun and sexy econobox.	If you are selling to a family with children, your piece could feature a fuel-efficient SUV or minivan.	If you are selling to an older, working professional, you might want to focus on upscale luxury cars.

The photo you use would be specific to each recipient. That's the beauty of VDP.

Paul&Partners will help you plan your next direct marketing campaign including message creation, list and photo selection, and package design. We can also track and chart your results so you better know how to plan your next campaign.