Variable Data Printing

Variable Data Printing (VDP) allows you to create highly personalized direct mail or email using one template with a variety of variable areas for photos, headlines, offers, graphics and web links.

Instead of sending “one-size-fits-all” direct mail and email, you can engage your customers and prospects by sending them communications that are individually tailored for their age group, interests, ethnicity, political or religious affiliation, etc.

Assume for a minute that you're marketing a car dealership in an average mid-sized town, which provides vehicles to an average mix of buyers.

If you are selling to a student or a new graudate, you may want to send a mailer about a high mileage, fun and sexy econobox.	If you are selling to the family that is working for the local insurance company you want to interest them in a fuel efficient SUV or minivan.	If you are selling to an older, working professional, you would want to focus on upscale luxury cars.

The photo you use would be specific to each recipient, reflecting his/her automotive needs and preferences.

Paul&Partners will help you to plan your campaign including message creation, list and photo selection, as well as package design. We can also track and chart your results so you better know how to plan for your next campaign.

It doesn't get better than this.

43670 Trade Center Place • Suite 150 • Dulles, VA 20166
p: 703.996.0800 • f: 703.996.0888