PURLs – Personalized URLs
Engage each member of your target audience in highly personalized two-way communications. It starts with a PURL.
A PURL is a web address that incorporates the recipient’s name. For example, Regina Hall’s PURL site could be:
Using PURL technology, Paul&Partners can create unique landing pages for each individual in your marketing campaign. Instead of sending your direct mail and email responders to a one-size-fits-all web landing page, with PURLs you can engage your valuable prospects by sending them only highly relevant information, products and offers that suit their particular interests and needs.
Best yet, the statistical dashboard will tell you what is happening with your campaign in real time. You'll know how many people have responded and how many have provided or asked for additional information. You'll know what list they came from, what interests them, how many bought, donated or registered, and your percent return on each.
Based on this information, we can create personalized direct mail for each respondent, complete with pertinent photos and custom copy.