When there are several personalized pieces in one direct mailing, that’s match mail. When two pieces (the letter and envelope, for instance) have personalization, that’s a 2-way match. Add a personalized reply and it’s a 3-way match. The more pieces that match, the more you need an expert mailing service on your team. You can rely on Paul&Partners to do your job right.
So what’s Mail Merge?
Mail Merge is the process by which we take data and merge it with lettercopy to create a seamless letter that contains personalization for and about the recipient.
Mail merge also applies to invoices, statements and any other documents that have fields requiring personalized information be inserted.
Why go the extra effort of match mail?
Personalized non-profit solicitations or B2B letters produce better results than generic ones, resulting in more responses. In non-profit appeals we can create donor upgrade tables that encourage donors to increase their gift amounts. In B2B letters we can utilize the same technology, but with a twist: "You bought the dining room table last year. Now the matching china cabinet is on sale…"
In some industries – such banks, insurances and healthcare – match mail is necessary with individually-specific multi-page statements and invoices.
Who uses match mail?
Non-profits and fundraising, automobile marketing, insurance, health care, banking and finance, politics, and B2B, all use match mail. Some use it to ask for donations, some to raise awareness. They use match mail because it works.
Banks, insurance companies and medical providers often require multiple-page statements and invoices, with each page intended for and specific to the individual to which it is being sent. That is also match mail.
"When a match really has to match, call Paul&Partners."