Design Specifications
We prefer to receive art presented in InDesign, Illustrator or QuarkXpress. Be sure to include all fonts and images. We accept PDF's if created correctly. See our PDF Guidelines if you have any questions on creating a PDF. INSERT LINK TO PDF GUIDES Art files provided in Publisher, Word or TIFFs and JPG files may have low resolution problems, especially if type is included in the art. These files may require additional handling to make them "print ready".
For Digital Press work, please submit you artwork in CMYK. For the conventional press work, please indicate the Pantone colors you wish to use. Color shifts can happen when converting to different color spaces. We will provide you with a hard copy proof at a small additional cost, so you can see exactly how the colors you have selected will translate onto the paper you have chosen.
If you need us to convert your art from RGB graphics to spot colors for two color offset printing, we can do so, but there is a small additional charge. Going from a Pantone color to four color is not a problem, but going from four color to Pantone can be.
Resolution–also known as DPI (Dots Per Inch)–is the number of dots that fit within one square inch. A higher DPI ensures a higher print quality image.
Please submit your art using at least 300 DPI. Anything less is "low resolution" and will result in a blurry image. And no, we cannot increase dot count in images provided with a low DPI.
A "bleed" is when the art extends to the edge of the printed piece. If your artwork has bleeds, we print your job on an oversized sheet, and then cut it down to the proper size.
We request you allow one eighth inch (0.125") on all sides to assure that when we cut the piece down, your artwork and text will be intact. Hence, a 4x6" postcard with an image that extends to the edge on all four sides should have art that is 4.25x6.25" to assure that the cutting process does not impinge on the artwork.Need help with the design of your mail piece? We have a graphic department in house that can design your piece or make changes to existing art.
Questions? Please call us 703-996-0800 or email us at sales@paulandpartners.net to discuss the details of your print job.

Paul&Partners, Inc.
43670 Trade Center Place
Suite 150
Dulles, Virginia 20166
703-996-0800
Fax: 703-996-0888
Email: sales@paulandpartners.net
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